technology – Lisa Marie Ortega

I’ve been waiting AGES to get a new mobile. I had my heart set on the Samsung Note until it started exploding… I checked out the Pixel but wasn’t impressed by the hardware – it felt cheap and I didn’t like the back of it. I even considered the iPhone, after all I’m a loyal Apple customer, all my other devices are Apple so why not my phone too? But although I love the hardware of the iPhone, I’m just not overly impressed by what’s inside. It feels like they’re not pioneering in the mobile sphere as much as they used to. They’ve got a bit comfortable…

So, when I heard of the Samsung Galaxy S8, I tried not to get my hopes up too much. However, when I saw it in the Samsung Experience store I was suitably impressed.

Hardware

The hardware is NICEEEE! I’ll admit, I’m a hardware snob. What can I say, I used to work in mobile hardware so I’m now a bit fussy about good looking, high quality feeling devices. And boy, does the S8 feel high quality! Rounded edges, a good weight and classic shiny black finish that blends seamlessly into the infinity screen. Weight is important as a heavy phone is more likely to be dropped, whereas a light phone will psychologically feel cheap. It’s a fine balance.

The hardware keys are easy to locate by finger touch. However, the finger print scanner and the health sensors are very close to the camera lens. The topography of each is difficult to feel by touch alone so there’s a risk of getting finger prints over the lens if you’re not careful (although a case solves this).

I went for the S8 because I’ve been using a Note and I find it too big to use one-handed. It’s nice to mix things up a bit so I thought I’d drop down in size for this phone and maybe go up again after that. Using a bigger screen is a really nice experience, however because the screen in the S8 is tall and narrow as well as being edge-to-edge, the phone manages to be physically smaller but with a larger screen larger than bigger mobiles.

Software, setup and user interface

The setup process was relatively easy. It took longer than I expected (and longer than it takes on iPhones), which was surprising because I’d already backed up my old phone ready for the transfer. There are a lot of steps and a lot of small print to accept.

There’s also a lot to remember.

Much of the setup process involves teaching you how to use the phone, including it’s many hidden gestures. This is both a positive and a negative. On the positive, it simplifies and cleans up the user interface as there are less onscreen buttons and commands required. On the negative, I’ve probably forgotten most of them already as there was a lot to take in (did you know our short term memories can only hold around 5-9 items for 15-30 seconds unless they’re repeated?).

The setup process teased me with the face recognition, iris scanner and fingerprint scanner as security measures, but it skipped the actual setup process of these which was odd. I had to go back into them afterwards and they are impressive! I’ve now setup all three but am currently using the face recognition. You do have to press the hardware key first to wake up the phone but then the process of scanning your face is almost instant. In the past, Samsung have been let down by gimmicky features that didn’t actually work very well in reality, but this is reliable, quick and cool. I love it!

The edge panel is a little disappointing. It’s one swipe access to your favourite apps, contacts or editing tools, however I don’t see the benefits, when you could just put your favourite apps on your Home screen, or you could just swipe up to see all your apps. It also covers the whole screen as opposed to just popping out from the edge. It feels like a step backwards from their previous designs of the edge. On the Note, the edge was something I used all the time to access my favourite apps because it’s always onscreen. On the S8 it doesn’t have that benefit. Instead, I’ve placed my fave apps on my Home screen as it feels easier to access than dragging in the apps from the edge (which often switches panels instead of bringing out the edge, so you need to be accurate).

Bixby is amazing! I love that I can take a photo or add an image and it will find me that item online. It will even translate languages. I’m looking forward to trying this when I visit Lisbon later this month – it should make translating menus really easy!

The camera is incredible in daylight and I’m really impressed with the background blur effect that you can get (who needs an SLR when you have an S8?!). However I tried both photos and video last night and they were both a little pixelated. In fact, I’d say my Note Edge was better for night time shots. I did just have it on the default mode so this may be improved if there is a night mode – I haven’t played around too much with the settings yet.

There’s a nice hardware shortcut that I discovered to get to the camera. Let’s face it, no one really carries a camera with them anymore because your phone is your camera these days, so why is the camera app always so cumbersome to access? Samsung have solved this by a simple double press of the Power key. It means there’s no need to look at the UI (which is a struggle on a sunny day), you can keep your eyes on the subject you want to photograph whilst you’re taking your mobile out and turning on the camera. THIS IS GREAT USER EXPERIENCE!

There’s so much more I could say but I’ll save that for another post once I’ve settled in with the S8 and used it a bit more.

So far, I’m really impressed. Sleek, high quality hardware and impressive features. It feels futuristic and I can’t wait to see what else it can do!

Is there anything you want to know or see of the S8?

Let me know and I’ll check it out for you.

I was recently invited to a business meal and as I found my place and settled down, I waited with happy anticipation for the others to arrive on my table. A quick look at the name cards told me that my direct table mates to my right and left were both males and judging from a quick look round the room they were going to be middle aged or older.

The gentleman to my right was the first to arrive, let’s imagine he was called John. John funnily enough did turn out to be middle aged but he was very clued up on technology, having run a social media agency in his past. He was a very interesting character, having previously worked in PR for celebrities and lived a rather extravagant life.

David

To my left was an older gentleman, let’s call him David. The curious researcher inside me lit up when I clocked David. Most of our clients want research with millennials, so although we do research with older people, it’s not that often. Yet I find talking to older people quite fascinating. They’re generally quite good at reflecting on their behaviour, on why they do what they do and it’s so enjoyable to listen to.

David was an intelligent gentleman. He’d had an incredibly successful career and worked in top positions in very high profile high street brands. As I asked him about the technology he used and how he shops, I found myself entering research mode, engaging in a very interesting conversation about his shopping preferences and how they change depending on the type of product.

David and technology

I was curious as to the devices David owned. I was fairly surprised to hear that he owned a Macbook. Apple is a brand we generally associate with the younger audience, however, David was incredibly enthusiastic about his experience so far. When I questioned his choice, he immediately stated ‘ease of use’ as the key reason and that ‘it just works’. He told me all about the problems he used to have with Windows computers and how in comparison, his Mac was just so simple to use.

Do you think David had a tablet? Well, yes he did have a tablet. Knowing that many of the older generation are given hand me downs from sons/daughters, especially to communicate, when he told me that he used his tablet to communicate with his son and grandchildren in another country, I was quick to enquire how he had become the owner of an iPad – was it his love of Apple having an influence or was it indeed a hand me down? It turned out to be a hand me down from his son so they could keep in touch.

When it came to his mobile device, David was, I’d say, very typical of his generation. At this point he pulled out a mobile from his pocket that most young people would probably not even recognise and think belonged in a museum. It was an old, very worn, Nokia phone, with just a 0-9 keypad and a non-touch screen. Having a long mobile history myself (I used to work at Sony Ericsson on smartphones and turned down a job at Nokia) I just had to take a photo! I was quite overjoyed to see this relic still in use. He clearly still cared for it too, as he’d kept the plastic cover on the screen (see pic below).

David explained that he had absolutely no need for one of these new types of phones. Everything he felt he needed a phone for he could do using his old Nokia. It was interesting but not surprising that although David had the latest computer and tablet tech, he had no interest in updating his phone. Ease of use was very important to him. For David, his Macbook made his life easier. His tablet made communication with his family easier. They had clear benefits. However, he saw his old Nokia, with it’s limited features as the simplest mobile for him. A smartphone with it’s array of features was perceived as a hindrance.

How does David shop?

When it came to shopping, David was more than happy to shop online using his Macbook. He was very satisfied with the convenience of shopping from the comfort of his home. However, I suspected there would be exceptions to this generalisation and when I explored more deeply, it was clear that David had different rules for different types of products and services that he purchased. There were some physical products that David insisted you needed to shop in person for. There was a clear theme throughout the examples he gave and that was products that have strong sensory qualities, particularly tactile qualities. One example David talked about was shoes because ‘you need to try them on to see what they’ll feel like’.

I can’t tell you how much I enjoyed speaking with David about his use of technology and how he shops. The older generation are often under-represented within businesses yet they’re an important consumer base to consider. It’s important to remember that as time progresses they are changing as consumers. They’re becoming more comfortable with technology, they’re owning the latest devices thanks to influence and hand me downs from their children, they’re seeing the benefits that technology can give them and with their children all grown up, they have plenty of disposable cash. But they’re clever shoppers. They want to know what they’re buying is the best for them and that it’s easy for them to use.