Behaviour insights: How has lockdown effected Voice and Connected TV usage?

Voice during lockdown

  • In the UK, more than half of voice assisted owners increased their usage (voxly).
  • In south Korea, the number of conversations people are having with voice assistants has increased by nearly 40% (mediatel).
  • In the US, 36% of smart speaker owners are listening to more music, entertainment and information and this is higher for 18-34 year olds (52%) (smart audio).

Connected TV during lockdown

  • When people stay at home because of disruptive events, their media consumption increases by nearly 60% (Nielsen data analysis, Variety)
  • BBC iplayer viewer numbers have increased by 61% year on year (BBC)
  • In the UK, there has been an estimated 4.6 million signups to subscription video on demand (SVOD) services (The Guardian)

The future

  • Growth of voice is expected to increase up to an estimated 8 billion digital voice assistants in use by 2023 (Juniper research)
  • Connected TV is estimated to increase by 82% by 2023 (The Drum, Innovid) 

Google: Over 50% xmas enquiries will be mobile

Yesterday at the London e-commerce expo, Google’s Martijn Bertisen, spoke about e-commerce trends for 2015. Mobile is set to be BIG business and this christmas, over 50% of christmas retail enquiries are likely to come from smartphones. 2015 will be: The year that mobile takes over. The year of wearables – watch out for Google Glass. We’ll see this coming into the retail experience. Martijn said:

If there’s one message I wanted everybody to take away, it’s that what is increasingly enabling e-commerce is mobile devices. We’ve shifted from the desktop era into the mobile era and it’s still being underestimated… it’s where consumer behaviour is.