I was in Manchester recently and couldn’t believe it when I saw a Peugeot car parked on top of the library! This is a really prominent location in Manchester with lots of passing traffic and pedestrians, including a tram stop directly opposite. Accompanied by a couple of large banner posters, it became immediately apparent that this was a deliberate marketing campaign.
You can see in the picture the people stood opposite the building. You get a lot of people congregating here as it’s a major tram stop. People have got nothing to do but look at the car and see the banner. It’s an ideal location chosen well by the marketing team.
The major call-to-action is to visit the website spot3008.com so what do you think people passing by or stood waiting for a tram are going to do? Yep that’s right, they’re going to get their phone out and have a look at the website.
So curiosity got the better of us. Rich got on his iPhone to check out what it was all about. What did we find? This:
What is the point in spending extortionate amounts of budget on marketing to not support the very platforms people will be using to access the call-to-action? What a waste!