Book Review: It’s not how good you are, it’s how good you want to be

Oh gosh, I didn’t realise it had been this long since my last post… I WILL post more this year! Which brings me nicely onto my first book read of the year which i just finished yesterday (it actually arrived yesterday too which shows you how quick this one is to read!). It’s a very good motivational kick up the backside book to get you going for the new year and it’s called It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden.

It’s small, easy to read, lots of pictures to break it up and handbag sized which is handy because this is just the kind of book you should always have handy as a quick motivator. I don’t want to spoil the book for you, but here is a sneak preview of some of the tips.

Don’t seek praise, seek criticism

This is one I champion. You can only grow as a person and a business if you ask for honest opinions, digest them and work out how you can make it better next time. None of us are perfect and we probably never will be, but we can all make an effort to work towards being better than we currently are. Take risks, accept new challenges, create goals and definitely seek criticism. People find it much easier to give praise than criticism so you will need to seek it out and accept it enthusiastically, no running out the room crying (I’ve heard of this happen a few times!).

Getting fired can be a positive career move

The book points out that this can be an opportunity to try something new and that it probably meant you and the company weren’t right for each other in the first place. I think as long as you were fired for the right reasons and not for anything bad, then it can definitely be a good thing. When I was made redundant I was personally overjoyed to be able to get out of the rut and try something new. These events are massive opportunities and it’s up to you what you make of them. I’m now working for myself, have masses of creative freedom and i’m also working on my own business projects.

Don’t be afraid of silly ideas

We all get mental blocks and Arden says the best way to get out of these blocks is to lose your inhibitions and to stop worrying about being right. He suggests doing the opposite of what the solution requires and choosing the next thing you see out of the window as the solution to your problem. There is an example which shows a very popular wine called ‘Fat bastard chardonnay’. It was an international success primarily due to it’s unusual and eye catching name. It certainly stands out from the rest!

Well I hope this has provided you with some extra oomph for 2011. Thankyou very much for continuing to read this blog and I wish you all the very best for 2011. Keep it simple, keep it usable people!


user experience (ux) design and usability testing agency

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